Every small business owner hits a point where their business stalls. No matter how hard they work, progress slows, and they begin to feel like they are working too hard for the results they are getting. When your progress starts to stall, it is a great opportunity to reassess who is responsible for different tasks within your business. Shifting tasks off your to-do-list, and giving them to your employees helps everyone grow within your business. Your employees can gain new skills, take on higher-level assignments, and become more invested in the company’s success. You gain more space to think strategically and allocate your energy toward activities that can accelerate business growth.Â
Delegating tasks triggers business acceleration.
When I was a Business Consultant working with 7-Eleven, I had a Franchisee who was looking to expand to a second location. For this story, we will call him Tom. Tom had been a single store operator for 10 years. He wanted to expand to a second location but could not pass 7-Eleven’s multiple franchisee requirements. Within the 7-Eleven system, you must consistently operate your store at a specific level for over 6 months to qualify for an additional store and demonstrate that you have the infrastructure to support multiple locations. Tom’s biggest challenge was not trusting his employees to order products or make decisions without him being involved. Tom was intelligent and had high standards, but he did not feel his employees could be trusted to do things as well as he could.Â
Get out of the trap.
At the time, Tom did not realize he had built a trap for himself. The trap was that he had to be in the store six days a week for the store to run well. The store's image and customer readiness dropped when Tom took time off of work. The leadership at 7-Eleven believed that Tom was not ready to run more than one location because of the performance inconsistency. He had to learn how to delegate and empower his team to do more. This would reduce business risk because the store performance would not be directly linked to Tom being in the store daily. It would also free up his time and energy to do things outside the store, like network with the community and spend more time with his family. He was spending too much time on low-value tasks that someone else could do.Â
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Change of mindset
When I first told Tom that he was not approved for a second location, he was emotional. He knew he was one of the top-performing franchisees in Baltimore. His staff was friendly, his store was clean, and he felt he did everything we asked. Tom was 90% correct. The one thing he failed to see was that he did not invest in developing his employees. It was not until he traveled overseas for two weeks and came back to a store that was a complete mess that he understood 7-Eleven’s point of view around business infrastructure. Once he accepted that he needed to build more infrastructure, it became easier for him to devise a plan for delegating more tasks to his employees.
Identify the solution
Shifting tasks to employees was a multi-step process for Tom. First, he had to assess his employees' capabilities and determine which tasks they could take on. Next, he needed to outline what he wanted them to do. Then, he had to provide them with training, communicate his expectations, and guide them on what to do if problems arose. Finally, he needed to identify how he would follow up to ensure tasks were completed.Â
Solicit help
Tom and I developed a plan for transferring more tasks to his employees. I encouraged him to start small. We identified low-value tasks that people could do without harming the business. We allowed them to execute those tasks for two or three weeks before we layered in higher-value tasks. This process worked for two reasons.
The employees were new to making decisions and executing tasks without direction. They needed a safe learning environment, the opportunity to fail, and coaching to help them build confidence.
Delegating tasks was new to Tom. He had to learn how to access employees' capabilities, explain his expectations well, provide learning space, and step in when needed.
Going slow allowed Tom and his employees to become comfortable with change and build momentum towards the ultimate goal of delegating all non-financial tasks to employees.Â
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Reap the rewards
Delegating tasks to your employees is one of the most beneficial actions you can take as a leader. When you delegate, you have the opportunity to master new skills, free up your time, and expand the capabilities of your organization. Research shows that employees want to be developed. When you teach them something new and trust them to do it, their confidence, self-esteem, and self-efficiency grow. They will make mistakes sometimes. That is part of the learning process. However, even a mistake provides a teachable moment where you can help them grow professionally and develop a trusting relationship with your employees. Tom went on to become a 3-store multiple Franchisee. One of the first employees he developed into a store manager became a 2-store multiple Franchisee. One person can only accomplish so much. When you are willing to share your workload, teach, and inspire others, you unlock their potential and yours.Â
Thank you for reading this blog. If you have any questions about leadership, please email me at dcunion@yourpathexecutivesolutions.com. Becoming a better leader is easier when you have a guide. To learn more about my coaching and consulting programs, schedule a call.
