Imagine that it is December 31st, and you have achieved your annual goals. You have exceeded your revenue targets, attracted new customers, expanded your service offerings, and grown your bottom line earnings by 10% more than you budgeted. How great would that feel?
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Now, take a moment to think about the biggest challenge you will need to overcome to bring this vision to life. If you have been in business for over a year and have employees, the biggest obstacle won't be your strategy or cash flow. It will not be competition or tariffs. It will be your ability to harness your team's talent and potential and get them to execute your strategy in a way that allows you to quickly learn and adjust to market conditions so you can drive profitable growth.
Understanding synergy.
Aristotle first used the word synergy to describe the soul and the body coming together to create something greater than the sum of their individual parts. Within business, synergy has become jargon for two or more people (or companies) coming together to create more value than they could individually. Your competitive advantage as a business comes from your employees' collective skills, knowledge, and ambition. To achieve your wildly important goals, you have to create an organizational culture and processes that nurture the potential of your employees and make it easy for them to work together towards a shared goal.
Pro tip: Assess the strengths of your team members. Use this information to help you identify how individual employees can provide the most value to the team.
Team friction hurts synergy.
Friction is the force between two surfaces when one tries to move against another. Think about the feeling you experience when you rub your thumb against your pointer finger. A little friction can give you a warm feeling; too much friction can cause pain and discomfort to both fingers. Work friction typically happens when someone changes something about the work environment that goes against what others expect or want. For example, if everyone communicates important information through Slack, but one employee decides they want to begin communicating important information through email, there is the potential for friction. Some friction supports traction; too much can result in irritation and wasted productivity.
Pro tip: Diagnose the sources of friction on your team. Then, identify how you can establish norms to reduce conflict.
Sources of team friction.
Team members have different work preferences, values, communication styles, and goals. Each of these is a potential source of friction. Here are some of the most common sources of friction within an organization
Communication Breakdown: Misunderstandings due to different communication styles or lack of clear communication.
Unmet Expectations: One person's desires are unmet, leading to disappointment and frustration.
Financial Disagreements: Conflicts over spending habits, budgeting, or financial priorities.
Trust Issues: Jealousy, lack of transparency, or past betrayals that hinder communication.
Differences in Values: Conflicting beliefs or business objectives that lead to tension.
Lack of Face Time: Feeling neglected or unimportant due to insufficient time one-on-one.
Autonomy:Â Disagreements over the amount of power and decision-making power different people are given.
Distribution of work: Unequal assignment of opportunities and responsibilities.
Work-Life Balance: Stress and tension caused by conflicting work and personal life demands.
The more friction, the slower and less effective a team is. In extreme situations, individuals produce less by being part of a team than they could if they were working independently.
Pro tip: Work with employees to improve their capacity for friction and reduce the risk associated with workplace conflicts.
Effective leadership reduces team friction.
Two things impact friction: the amount of pressure people put on one another and how people interact. As the leader of your organization, it is your responsibility to gauge how much pressure is productive. If goals are too easy or deadlines are unclear, employees will not be motivated to do their best work. Conversely, if goals are unrealistic and deadlines are too urgent, there is a risk of unproductive stress, leading to unproductive infighting or low motivation. Effective leaders know how to apply the right amount of pressure at the right time to get the best out of their team.
Leaders are also responsible for defining what is unacceptable in the work environment. Violations of trust and incivility can negatively impact communication and collaboration, resulting in interpersonal conflicts that erode productivity. The time you spend defining your organizational culture, setting expectations around communication, and reinforcing norms primes your work efficiently.
Pro tip: Right down what your ideal work environment looks like. Describe how decisions are made and how work is done. Share this vision with your team.
Ways to reduce team friction
One of the best ways to reduce friction and create positive momentum is to focus on these 6 leadership behaviors:
Create a shared goal or vision
 Build trust among team members
Clearly defined measures of success
Provide guiding principles for decision-making
Assign work based on individual strengths
Predefine method for handling conflict
Leaders who intentionally build teamwork and establish processes position their organizations to work together, learn together, and strive.
Pro tip: Take the Power6 Leader Diagnostic Leadership Evaluation to understand your leadership strengths and opportunities.
Your Path Forward
Creating a culture of teamwork and protecting team momentum are the primary responsibilities of a leader. The better you understand the impact friction and synergy have on your team, the more intentional you can be in establishing norms and processes. Norms and processes support the values and goals you have established for your organization. Over the next week, consider how you would like your team to work together and use that vision as your guide for evolving your organizational culture.Â
Thank you for reading our latest article on Your Path to Business Success. This is the 11th article of a 15-installment series designed to give Small Business owners the knowledge they need to make 2025 their best year. If you have questions about this, or any of the other articles, email Executive Coach Dorian Cunion at dcunion@yourpathexecutivesolutions.com
I encourage you to go back and read earlier articles that focused on developing a vision for your business, goal setting, and utilizing data to drive decision-making.