Your Path To Business Success: #3 Improve Revenue by Setting Customer Goals

The battle for customers is fiercer than ever. Technology and access to capital have made it easier for people to open new businesses and serve customers worldwide. To thrive in 2025, you must differentiate yourself by providing exceptional customer experiences that cause people to return for more and tell others about you. This article guides you through setting practical customer goals for the year ahead, ensuring you cut through the noise and focus on the metrics essential to your business success.

Improve Revenue Using Customer Goals

Link Customer Goals to Financial Goals

It's crucial to align your customer-focused goals with your overall financial objectives. Here's how:

• Customer Acquisition Targets: Establish clear targets for acquiring new customers. When setting these goals, consider how many new customers you need to reach your revenue goals. What strategies will you use to reach and convert them? Considering your plan will help you determine which markets you should target, how you will advertise, and whether you need to adjust your offer to attract new customers.

• Client Retention Goals: Retaining existing customers is often more cost-effective than acquiring new ones. Set specific goals for client retention and determine the steps you will take to drive repeat business and referrals.

• Customer Satisfaction Tracking: How will you measure customer satisfaction? Implementing feedback mechanisms like surveys, reviews, and social media monitoring can help you understand how much customers like your service and identify areas for improvement.

Identify Customer Acquisition Strategies

Once you have established your goals, it is time to consider strategy. Implementing a multi-layered approach can help you convert more prospects into clients.

• Ground Game: Your "ground game" involves direct, in-person interaction. Face-to-face outreach could include attending industry conferences, community, alumni, or business networking events.

• Digital Marketing Strategy: The average American spends 7 hours in front of a screen daily. If you want to get their attention, you must show up online. Consider how you will reach customers through digital ads, social media, video, and your website.

• Integrated Approach: Seamlessly integrate your ground game and digital marketing efforts. For example, if you attend an in-person event, promote it online beforehand. Capture videos during the event, and share what you learned or who you met on social media.

Determine People and Resource Needs

Once you have set your goals and built a high-level strategy, it is time to consider what people and resources you will need to execute your plan at a high level.

• Personnel Needs: Will you need to expand your team to achieve your goals? Consider hiring new employees, contracting specialists, or partnering with other businesses to provide complementary services.

• Operational Changes: Identify any necessary operational changes to support growth and enhance the customer experience. Continuous improvement could involve streamlining processes, improving customer service protocols, or changing employee roles or responsibilities.

• Technology Enhancements: Explore technologies that can elevate the customer experience. Upgrades might include adding a Customer Relationship Management (CRM) system, personalized marketing tools, automation software, or online communication platforms.

Summary

Setting customer-focused goals is crucial for building a successful and sustainable business. By linking these goals to your financial objectives, identifying effective acquisition strategies, and allocating resources strategically, you can create a customer-centric approach that drives growth and fosters long-term loyalty.

In the following article, we'll delve into gathering data and analyzing it.

4 Steps to build resiliency

How are you doing with your New Year’s resolutions? If you are trying to make a significant change in 2023, at some point you are going to run into some adversity that will cause you to question your commitment to change. Self-doubt and depleted motivation are natural, it happens to even the most confident and resolute people. When you face adversity, it is important to tap into your personal resilience to help you push through and continue to move towards your goal. In this article, I will share with you the four actions I encourage clients to take when they are looking to make significant changes in their career.

Define who you are

The first action I encourage clients to take is to define who they are today. Knowing who you are is an important aspect of emotional intelligence, and supports you being resilient. Being resilient means being willing to continue to move forward, even when you start to feel internal and external pressure to stop. For you to do this it is critical to be grounded in the knowledge of your strengths and your passions. Your strengths are the things that come natural to you, and that support your self- esteem. Your passions are the things that you can do for a long amount of time without needing motivation from outside sources. By being aware of your strengths and your passion you will have anchors of support that you can leverage when change efforts begin to get difficult.

Define who you want to be

The second action I encourage clients to take is to define who they want to be. I encourage clients to take the time to write down descriptive words for their ideal self. This ideal self is rooted in their values, and acts as a north star to guide their actions. By clarifying who you want to be, and how that ideal self is rooted in your values, it is easier to find the motivation to continue to push forward despite the obstacles that will arise as you pursue your goals.

Define what you want to do

The third actions I encourage clients to take is to define what they want to do. Being clear on what you want to do, is equally important as defining who you want to be. The Co-Active Model that I use for coaching emphasized the importance of finding the balance between doing and being. As you pursue your goals, it is critical that you define the actions that you are going to take. These actions should be as precise as possible so that you can hold yourself accountable. Developing precise action means being specific on the who, what, where, when and how associated which what you are planning to accomplish.

Define how you will hold yourself accountable

The final action that I encourage clients to take is to define how they will hold themselves accountable. Some clients are great at personal accountability. To hold themselves accountable, they simple declare to themselves that they will do a task. For others they find it helpful to use things to do list, or calendars to help keep task top of mind. There are also clients that find it helpful to leverage others to help them with holding themselves accountable. For many people, it is easier to honor commitments made to others than themselves. No one knows you better than you know yourself, so it is important to identify what you need to hold yourself accountable, and to build that accountability into your growth plan.

Staying committed to your New Years’ resolutions takes resiliency. There are going to be times when you lack the motivation to push forward towards your goal. During those times, it is important to remember who you are, who you want to be, why it is worth you pushing through the adversity. The better you can root your New Year’s resolutions into your values, the easier it will be to stay committed. Many of the changes that have brought you the most benefit to your life, require the most effort. Think back to the proudest accomplishment of your career. How did you feel in that moment? What did you have to overcome to achieve that milestone. When times get difficult, remember the strength you demonstrated in pursuing that accomplishment. Remember the values that you had to tap into to help you push through those hard times. Leverage the knowledge that you have accomplished difficult things in the past, and that you are capable of accomplishing increasingly difficult things in the future. Resiliency comes from within. It is a muscle that is built through experience and the more that you work to know who you are, and pursue who you want to be, the easier it will become to push through adversity.

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